PExecutive Résumé

SVP · Head of GTM & Revenue Enablement

Patricia Peral

GTM and revenue enablement executive with a track record of building scalable enablement functions, accelerating seller readiness, driving technology adoption, and translating business strategy into repeatable sales execution — across high-growth cybersecurity, SaaS, and technology organizations.

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Portrait of Patricia Peral
7x
Revenue growth environment
20–400
Size of team enabled
67%
Sales-tool adoption improvement QoQ
AI
AI-forward enablement programs

Experience

Career Timeline
  1. Head of Enablement

    Current

    Synack

    • Consolidating the sales motion to be managed by automated AI skills and scheduled tasks that help sellers prioritize deals and spend time where they can drive the most impact.
    • Creating AI-driven research and discovery frameworks that arm sellers with account-specific insights for more impactful, buyer-ready conversations.
    • Building AI-driven coaching development grounded in real call data at scale, delivering personalized feedback and reinforcement instead of one-size-fits-all training.
    • Partner cross-functionally to establish scalable enablement systems, learning experiences, and reinforcement that support consistent execution across the revenue organization.
    • Translate complex cybersecurity and AI capabilities into clear, repeatable commercial stories that help sellers lead with customer outcomes rather than product features.
  2. Sr. Manager, Enablement Operations & Instructional Design

    Infoblox

    • Built AI-driven sales conversation practice and feedback modules so sellers can rehearse and receive coaching on demand — not only on set cadences.
    • Applied AI-driven content updating and analysis to keep enablement materials current, relevant, and aligned to real seller and buyer needs.
    • Led large-scale enablement initiatives supporting product introductions, technology adoption, and behavioral change across a worldwide sales organization.
    • Used data, analytics, and adoption signals to prioritize programs and improve business impact rather than measuring activity alone.
    • Increased content engagement 62% QoQ, improved sales-tool adoption 67% QoQ, and increased enablement-platform usage 48% QoQ.
  3. Sr. Director, Go-to-Market Enablement

    Beeline

    • Built an ongoing learning cadence that reinforced continuous development and produced an 80% pass rate on monthly knowledge checks.
    • Designed and delivered AE and SDR enablement programs to support growth and reduce ramp time; 85% of sellers achieved initial certification within 90 days.
    • Owned annual sales kickoffs with an NPS of 80 and built programs around business priorities, seller needs, and measurable learning outcomes.
    • Launched and managed Lessonly LMS and Seismic content-management capabilities, strengthening the infrastructure for scalable seller enablement.
    • Established enablement as a strategic partner to GTM leadership by aligning learning, content, tools, and execution.
  4. Head of Enablement

    Armis

    • Built the enablement function during a hypergrowth period characterized by 7x revenue growth and a $1B valuation in 18 months.
    • Scaled onboarding from 9 to 65 sellers in 12 months while creating a certification path that defined readiness to transition from onboarding into the field.
    • Launched and managed an LMS supporting internal, customer, and partner learning programs.
    • Managed content and enablement through three rebrands in 18 months and partnered with Marketing and RevOps on the annual SKO program.
  5. Manager, Global Enablement Instructional Design

    Carbon Black

    • Led a high-performing instructional design team delivering sales and customer enablement through product launches, consolidations, messaging changes, IPO, and acquisition.
    • Scaled the instructional design team from 3 to 17 in 18 months while expanding the organization's ability to deliver global enablement at scale.
    • Managed learning and enablement platforms through implementation, global adoption, IPO, and acquisition.
    • Delivered live learning across four continents to inside and field sales, customer success, and customer education teams, including programs reaching 250+ global participants.
  6. Technical Training & Onboarding Manager

    Express Scripts

    • Developed computer-based and instructor-led training for 600+ new hires and delivered annual training to 500+ employees.
    • Provided coaching during new-hire ramp and evaluated curriculum for effectiveness, scalability, and ease of delivery.
  7. Project Management & Implementation Trainer

    ParkerVision

    • Delivered global client training and go-live support, including 24/7/365 support across four time zones.
    • Supported sales efforts through product demonstrations and trade-show training.

Leadership Strengths

  • 01GTM / Revenue Enablement Strategy
  • 02Sales Productivity & Effectiveness
  • 03Executive Stakeholder Alignment
  • 04Seller Onboarding & Certification
  • 05Change Management & Adoption
  • 06Enablement Operations & Analytics
  • 07AI-Enabled Enablement & Automation
  • 08Sales Process & Messaging
  • 09LMS / Content Strategy
  • 10Facilitation & Executive Communications

Technology & Core Capabilities

SeismicHighspotLMS / Learning TechnologySales ToolsSales ProcessFacilitationProject ManagementReporting & AnalyticsData-Driven Decision MakingAI Agent DevelopmentContent StrategyOnboardingCertificationChange Management
LanguagesEnglish · Spanish — Native / Bilingual

Education

  • M.Ed., Educational Leadership

    American College of Education

  • B.S., Journalism & Communications

    University of Florida

  • Executive Development — Strategic Leadership: Impact, Change & Decision Making

    Dartmouth College, 2024

Certifications & Development

  • Build Your Own GPTs — LinkedIn Learning, 2025
  • Google Project Management Specialization — Google, 2024
  • Certified Seismic Administrator — 2021
  • Sales Enablement — HubSpot